For the first time NK, the leading department store in Sweden, shows its annual fashion show as a film. The film (agency Garbergs, produced by Solaris Filmproduktion, 2014) is projected onto inflatable clouds in the department stores in Stockholm and Gothenburg.
“Autumn Dream Scenario” is a part of the NK autumn fashion campaign where dreams and dream interpretations are in focus. The strategy is to emphasize NK as a place for relaxation and inspiration. The film shows the current trends in fashion by chapter. It is 18minutes long, and the visual effects for the film took the team 300 hours to create.
Autumn Dream Scenario (Höstens Drömscenario)
NK Stockholm & Gothenburg
Film projected on inflatable clouds.
Duration 18min.
SOLARIS FILMPRODUKTION
Director, producer, VFX: Jesper Wachtmeister
VFX
Lead motion designer: David Enbom
GARBERGS
AD: Johan Wilde, Evelina Nevreus.
Copy: Rebecka Osvald, Per Forssberg
Studio Assistant: Natalie Kocsis
Editor (short versions): Jens-Peter Sjöberg
Production Manager: Elisabeth Philipson, Åsa Scherman
Project Manager: Jan Lindforss
NK
Advertising- and Campaign Manager: Karin Svensson.
Marketing Coordinator, advertising and campaigns: Maja Halling.
Department Store Managers: Jenny Sandberg och Börje Nilsson.
PR- and digital manager: Karolina Solberg.
PRODUCTION
Production: Helena Modin, Eugenia Hildestrand, Miine.
Stylist: Emma Thorstrand
DOP: Joachim Thörnqvist
HAVEN CONCEPT
Technical Solutions: Mårten Fellbom, Mikael Cecilgård
© 2014 Solaris Filmproduktion
See the whole film here:
